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Empathise Here the idea is to get to know the people we are designing for. We do this through observing, engaging and simply listening. This helps us find out what’s important to people, what they struggle with, and what they expect to get. With this information we get to design better products that are completely […]

If you’re reading this, you’re probably a writer, but if you aren’t, then welcome. We’re actually glad to have you here too. Contrary to common practice, writers are not the only ones who need to be concerned about content. The whole team should take responsibility for it because the whole team will at some point […]

By now you might have heard of “Design Thinking”. Maybe you’ve heard about it in the corridors of your workplace or being discussed in talks regarding the workplace of the future, or maybe you’re even working in a place that practices design thinking. Whatever your experience of it, you might still not understand what design […]

Why design thinking matters for business By now you might have heard of “Design Thinking”. Maybe you’ve heard about it in the corridors of your workplace or being discussed in talks regarding the workplace of the future, or maybe you’re even working in a place that practices design thinking. Whatever your experience of it, you […]