How we do it

Empathise

Here the idea is to get to know the people we are designing for. We do this through observing, engaging and simply listening. This helps us find out what’s important to people, what they struggle with, and what they expect to get. With this information we get to design better products that are completely human cantered.

Define

Finding out what our problem is, is the best way to find the right solution. In this step we sit down with all the insights we have gathered from our empathising and try to make sense of it. Personas help us to come up with a point of view for the users, which then helps us define and frame the right problem statement.

Define

Ideate

Now that you have a problem, it’s time to solve it. This is the stage where we come up with creative, dynamic and sometimes crazy ideas, all with our user in mind. The more ideas, the better and the more focused on the user, the closer they are to the right solution.

Prototype

Once we’ve chosen a solution, we move on to prototyping. A prototype is a very basic model of what we think our final product should look like. We build these cheap and we build these fast so that we can get user feedback quickly.

Validate

With our prototype ready, this is the time to put it into users hands. The feedback that we get from these sessions with the users help us to validate whether or not the solution we have created is the right one. This will contribute to how our design evolves.

Validate

Iterate

With the information from the validation process, we redo the design. With a few tweaks and changes, the product comes closer to the final vision. There could be several iterations before we reach the final product.

Implement

This is the step where we finalise everything. We’ve validated that our product is useful and used our iterations to make sure it’s just right for the user, so now we can confidently release the final product into the markets

How we do it